Today, AdWords is an advertising tool used by many businesses to promote brands, products, services. However, not everyone knows the ads properly, and they often make mistakes when running ads. Here are some common mistakes:
1. Use keywords not related to products or services:
When running AdWords, you need to analyze the selection of keywords that match the product or service you want to advertise. This helps to promote your business and bring more visitors to your website.
2. Do not really understand the potential and specificity of the product or service:
You are the operator of business; you have to catch up enough information, knowledge about your product or service. Then you will have effective marketing tactics, bringing customers back to your business from running AdWords ads.
3. Use only a few keywords in your ad:
If you want to advertise well and bring efficiency, you need to study related keywords, suitable for your ads. This is essential for advertising. Please carefully study the keywords that you want to advertise your products or services.
4. Use the home page to place ads:
Your homepage is just general information about your business. Customers who need products or services they will be interested in your landing page must exactly the needs they desire. It’s about products, services, not homepage. So you need to direct users to other pages on your website to run the ad campaign.
5. Use a single ad group:
Want to advertise effectively you need to choose for yourself many ad groups; this work gives you the opportunity to find more customers. Because more customers will come to your site, the chances of sales will be higher. So you should not just use a group to advertise.
6. Use only one campaign:
You need to run a lot of advertising campaigns which are suitable for products and services. This will bring more traffic to your landing page.
7. Do not optimize ads:
With the help of the Ad Serving functionality option in AdWords, you’ll be able to show your most popular ads to your viewers. This will bring better results for your business in the long run.
8. Do not select service providers carefully
Currently, there are many companies do advertising services from the Google keyword, however, to ensure the good, stable quality of service, you should choose the reliable and well-known providers.