A PRODUCT LIKE THE MAC PRO HAS CREATED A CRISIS OF CONFIDENCE FOR PROFESSIONAL APPLE USERS. MORE RECENTLY, AFTER MORE THAN THREE YEARS OF FROSTINESS WITH THE MAC PRO DESKTOP AS WELL AS ITS USERS, APPLE HAS CALMED PUBLIC OPINION BY ANNOUNCING PLANS TO RELEASE A NEW VERSION PROMISING TO FIX THE BUG ERRORS OF THE PREDECESSOR. WHILE WAITING FOR THE NEW PRODUCT, APPLE HAS ALSO SLIGHTLY UPGRADED ITS CURRENT MAC PRO MODEL TO HIGHER CPUS, GPUS, AND MORE RAM FOR THE SAME PRICE.
Even when it first came out in 2013, the new Mac Pro was bothering too many loyal Mac users. Though smaller, quieter and cooler, Apple has eliminated the most important aspect of desktop computing: the ability to upgrade and expand.
The Mac Pro, launched in 2013, features a glossy black glossy jigsaw that looks like an expensive trash can. The problem with this ultra-compact design is that the GPU of the machine is not replaceable or upgradeable due to solder die on the motherboard.
Designing two parallel GPUs is also somewhat confusing of Mac Pro 2013 because most manufacturers avoid using the graphics card setup. The GPU as well as the CPU of this machine are fixed on three boards arranged in triangles on the inside. This also made it difficult for Apple to update the design unless they chose a single GPU to ensure cooler performance inside the machine.
The problem arises when professional users such as graphic designers, video makers, sound engineers are hardly satisfied with the limited configuration of Mac Pro, especially when they intend to use the machine in the 3 years or more. It’s not wrong, two Mac Pro 2013 GPUs are struggling with some of today’s high-end graphics applications.
VR or machine learning on local desktops is an example of things that Apple does not expect, which could lead them to completely different designs, said Ben Bajarin, an analyst of Creative Strategy.
In addition, Apple’s Mac Pro design relies entirely on Thunderbolt connectivity for external hard drives, RAID trays, or specialized devices. This is an annoying factor for Mac Pro customers who are already familiar with the built-in slots or hard drive bay on earlier Mac Pro versions.
Although only a small part of Apple’s customers, professional users are their most loyal customers. Remember that Apple does not go up just for the iPhone. Keeping this customer group satisfied can be considered one of Apple’s guiding principles.
Therefore, Apple has invited quite a number of reporters to their headquarters to discuss the future of Mac Pro in the framework of the announcement of the launch of new products. Apple may have realized that many of its followers have lost faith or are losing patience. The reason is nothing strange: Apple has not upgraded Mac Pro, including the configuration, for more than three years since its launch. The MacBook Pro 2016 also can not save the situation because it is considered too weak compared to the price is too high. Usually Apple is very limited about the products they are pregnant but this time the story is completely different.
Phil Schiller stressed to the press that his company is working hard to design a new Mac Pro, which will not appear this year. He also did not mention whether the product will be available next year.
Schiller also revealed that the new Mac Pro will be a modular system, which means it can easily be upgraded. Apple is also working on a new monitor with colors that are good enough for graphic design and video editing. And that promises to be a design that draws on a lot of experience from the past.